Wannan ni ne… haka nake yin nasara.
Waɗanda suka shahara a intanet, meme-dauwama Kalmomin da Howard Ratner ya faɗa, ɗan wasan caca wanda Adam Sandler ya buga a cikin Gems Uncut.
Rubutun jawabin Sandler a cikin fim din - wanda shine daya daga cikin mafi masoyi kuma mai zargi-yabo fina-finai na 2019 - abu ne mai sauƙi: Howard Ratner yana ɗaukar kasada; yana yin abubuwa daban; yana cin nasara bisa sharudan sa.
Yana iya zama daidai a ce A24, kamfanin fina-finai mai zaman kansa wanda ya samar da kuma rarraba Gems ɗin da ba a yanke ba, ya raba wasu ƙa'idodi tare da Ratner. Production gidan, kaddamar a 2012 ta tsoffin mayaƙan masana'antu Daniel Katz, David Fenkel da John Hodges, sun fashe cikin shahara tun farkon farkon kasafin kuɗi - abin da ya cim ma ta hanyar ƙirƙirar alamar da ke gabaɗaya, ba tare da misaltuwa ba.
Tabbas, sassan masu sauraro a yau suna ganin 'A24' kuma sun san irin fim ɗin da za su samu - kuma idan na ce 'nau'in' ba na nufin nau'in ba ne, Gary Faber , wani farfesa na tallan fim a Jami'ar New York, ya gaya wa In The Know.
Hakanan kamar Ratner, A24 ya sami fiye da ƴan hanyoyin samun nasara cikin shekaru takwas da suka gabata. Fina-finan kamfanin sun taru 25 lambar yabo ta Academy nadi, ciki har da Nasarar Hoto Mafi Kyau don Hasken Wata a cikin 2017. A halin yanzu, 2019 ita ce babbar ofishin akwatin har zuwa yau, tare da fina-finan sa suna jan hankali. kusan dala miliyan 100 - adadi ya jagoranci, dacewa, ta Uncut Gems, na kamfanin mafi girman samun riba fim tukuna.
Wannan nasarar ta yi nisa daga al'ada. A duk lokacin hawan meteoric, A24 ya yi amfani da kafofin watsa labarun, tallace-tallace na hoto, zaɓin fina-finai masu wayo da kuma kayan kasuwancin hypebeast don ƙirƙirar alamar da ta wuce gidan wasan kwaikwayo - musamman ga matasa matasa.
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Akwai 'yan kamfanoni a can yanzu waɗanda ke magana da kyau ga matasa masu sauraro, Faber, wanda kuma ke gudana Binciken Nishaɗi & Talla (ERM) , Kamfanin tuntuɓar tallace-tallace wanda ya yi aiki tare da A24 a baya, ya ce. [Ga masu kallon fina-finai na Gen Z] A24 ya zama alamar da suka gano, sun yi imani da su kuma suka samo asali - kuma fiye da haka, sun amince da A24 don tantance abun ciki a gare su. Ina tsammanin wannan haɗin shine ya sa su fice.
Faber ya kara da cewa a kowane semester, dalibansa suna zuwa aji suna buzzing game da wani sabon fim na A24 - matakin da ba zai yiwu ba a farkon kwanakin kamfanin.
'Fim na farko da aka inganta kafofin sada zumunta'
Yunkurin farko na A24 na iya zama ƙanana, amma tabbas sun yi amo. A cikin Maris na 2013, kamfanin ya rarraba fim ɗinsa na uku, Spring Breakers, wani fim mai zaman kansa game da hutun koleji ya tafi gaba ɗaya haywire.
Fim ɗin da kansa ya kasance babban nasara - yin fiye da sau shida Kasafin kudi dala miliyan 5 a ofishin akwatin - amma ta hanyoyi da yawa, ƙungiyar kafofin watsa labarun A24 ce ta fito a saman.
Kamfanin aka yaba don tallace-tallacen da yake yi a farkon budewar karshen mako, a lokacin da ta buga hoton da zai kasance mai daukar hoto na babban jarumi James Franco a cikin cikakken hali , cikakke tare da braids, jarfa da hakora na zinariya.
A cikin watanni, shafukan zamantakewa na A24 sun zama irin nasu shahararriyar intanet, tare da kafofin watsa labarai da shafukan dabarun abun ciki daidai da yabon sa na yau da kullun, rashin girmamawa a kan layi.
A24 yana tweeting witicisms wanda zai haifar da rashin bin sauran abokan ku na ban dariya don ba da sarari don nasu, Gidan yanar gizon Defamer na Gawker rubuta a lokacin. Suna tweet game da nasu fina-finai a cikin mafi ƙanƙanta na allurai marasa spam, wanda shine wani hali mai ban sha'awa.
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Faber ya ce wannan fallasa na da matukar muhimmanci, domin ya taimaka wa kamfanin yin suna ba tare da dogaro da irin na gargajiya, dabarun talla na kasafin kudi da sauran masu rarraba suka dogara da su ba. Madadin haka, zai iya dogara da asusun Facebook, Twitter da Instagram don haɓaka masu sauraron matasa, masu sha'awar fina-finai waɗanda suka mamaye al'adun intanet.
Ban tabbata suna samun isasshen kuɗi ba, amma 'Spring Breakers' da gaske shine fim ɗin farko da aka inganta ta kafofin watsa labarun, in ji shi In The Know. [A24] sun gano wata hanya ta amfani da zamantakewa don yin magana kai tsaye da abokan cinikin su - a cikin yarensu.
'Suna sayar da fina-finai, ko?'
Wataƙila asusun Twitter na A24 ya kasance abin da aka fi so na al'ada, amma a lokacin tweets ɗin sa sun yi sa'a har ma sun sami fiye da dozin ko makamancin haka. Hakan ya fara canzawa a cikin shekaru masu zuwa, yayin da kamfanin ya ɗauki manyan ayyuka - da kuma manyan kasuwancin kasuwanci.
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A cikin 2015, A24 ta rarraba Ex Machina, mai ban sha'awa mai ban sha'awa sci-fi wanda ya zo tare da nasa. soyayya yakin neman zabe. Fim ɗin, tare da Oscar Issac, Alicia Vikander da Domhnall Gleeson, an fara halarta tare da wasu jarumai. Tinder profile na Ava, mai wayar da kan Android Vikander ya nuna a cikin fim ɗin.
Vinakder ya ruwaito yana sarrafa bayanin martaba da kanta, yana kasancewa cikin hali yayin da tambayar mazan da ba su ji ba tambayoyi daga maganganun fim din.
Kasa da shekara guda bayan haka, kamfanin yana sarrafa wani bayanan sirri na karya na karya - wannan lokacin na akuyar aljanu. Yaƙin neman zaɓe, wanda aka yi amfani da shi don tallata fim ɗin ban tsoro na allahntaka mai suna The Witch, ya ta'allaka ne da a Hannun Twitter ga Black Phillip, dabba mai ban tsoro wanda ya zama a breakout hoto ko bidiyo mai zagaya yanar gizo da sauri tauraro kafin da kuma bayan fitowar fim din.
Alamar A24 - da kuma fitattun fina-finanta - ita ma ta fara yin hanyar layi. Tsakanin 2010s hits kamar Ex Machina, The Witch da Lady Bird sun yi aiki a matsayin babban tambarin ƙaddamarwa na kamfanin. kantin sayar da kayayyaki , wanda a yanzu yana sayar da huluna, safa, T-shirts, kyandir, kofi kofi har ma da gajeren wando.
Ina tsammanin har zuwa ɗakunan studio sun tafi, sun yi babban aikin alama. Suna kusantar da shi tare da ma'auni mai dacewa na nishaɗi (suna sayar da fina-finai, daidai?) Hali da ƙa'idar, Faber ya gaya wa In The Know a cikin imel.
A yau, abu ne na yau da kullun don abubuwa da yawa a cikin kantin sayar da su gabaɗaya, yanayin da wataƙila ba zai taimaka ba daga masu ɗanɗano kayan kwalliya. kamar GQ yana nuna kyakykyawan tambarin, samfurin hypebeast mai jan hankali.
'Tabbas sune wurin zama yanzu'
Kuma idan ana maganar swag, har ma manyan mashahuran mutane suna shiga aikin. A farkon 2020, a gwanjon sadaka wanda ke nuna kayan tallafi daga fina-finan A24 na baya-bayan nan sun zana yunƙurin manyan ayyuka - gami da wasu da suka kai ,000.
Daya daga cikin wadanda suka yi tayin ita ce Ariana Grande. A cewar Insider, Tauraruwar mawaƙa mai shekaru 26 ta damu sosai da fim ɗin ban tsoro na 2019 Midsommar har ta aika wa wata kawarta da take sa hannu da sauri a kan rigar da Florence Pugh ta ba da a cikin fim ɗin.
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Ita ma ba ita kaɗai ba ce. Mawaƙin Halsey kuma a fili ya yi la'akari da kashe dubbai kan rigar, har ma tweeting game da tsananin sha'awarta na shiga gwanjon.
Irin wannan babban haɗin gwiwar haɗin gwiwar yana yin fiye da yin kanun labarai, ko da yake. A cewar Faber, karuwar sanannen alamar yana ciyar da wani nau'in zagayowar zagayowar, wanda ke taimaka wa A24 ta ci gaba da gina kasida.
An san alamar da kyau a tsakanin matasa da masu kallon fina-finai masu nauyi, kuma dangane da 'ikon' wanda ke taimakawa a ƙarshen tallace-tallace, in ji Faber. Amma kuma yana taimakawa masu shirya fina-finai sun san cewa sun amince da kamfanin don samun fim ɗin su ga masu sauraron su.
A cikin shekaru uku da suka gabata kadai, A24 ya yi aiki tare da kowa daga Jonah Hill da Robert Pattinson zuwa Greta Gerwig da Paul Schrader, suna ja a cikin alamar al'ada na ikon tauraron duka a gaba da bayan kyamara.
Tabbas sune wurin zama a yanzu, Pattinson ya fada wa GQ a cikin 2017 . Ina nufin, ban san abin da suke yi ba, da gaske. Suna kan shi kawai. Suna da kyakkyawar fahimtar Zeitgeist.
Waɗannan alaƙar, in ji Faber, sune ke ba wa ɗakin studio damar ci gaba da haɓaka ainihin ƙarfin sa, alamar da ya ce ta zama kwatankwacin wasu kyawawan kaddarorin al'adun pop.
Sun yi amfani da fina-finai na farko don gina alamar kuma yanzu za su iya amfani da wannan alamar don amincewa da sababbin fina-finan su (da kuma bunkasa alamar su), ya gaya wa In The Know ta imel. Tabbas ba kwata-kwata ba sabanin abin da 'Iron Man' ya yi wa MCU [Marvel Cinematic Universe]. Ee, kawai na kwatanta A24 zuwa Marvel.
Tabbas, cutar ta coronavirus tana da sai dai ya tsaya masana'antar fina-finai, suna barin tambayoyi masu yawa game da abin da A24 za ta yi na gaba (an riga an saita kamfanin don sakin aƙalla fina-finai shida a wannan shekara). Amma idan dai alamar ta ci gaba da bauta wa matasa da masu sauraron sa ta hanyar fatauci, tallan hoto ko bidiyo mai zagaya yanar gizo da sauri da takamaiman dandano, Faber yana tunanin zai ci gaba da bunƙasa.
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Abu mai ban sha'awa shine [dalibai na] suna magana game da A24 kamar aboki fiye da wasu manyan kamfanoni waɗanda ba za a iya danganta su gaba ɗaya ba, in ji shi In The Know. Tabbas suna jin cewa suna da alaƙa kuma suna da sha'awar cin nasarar su.
Idan kuna son wannan labarin, duba jerin mu fina-finai biyar game da rashin adalci na launin fata za ku iya kallo a yanzu.
Karin bayani daga In The Know:
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